I have no problem with advertisement encouraging women to become healthy. The problem I have is with the copy on this advertisement. “Just bought bikini that challenges some obscenity laws.” What??!! Why is it that when a woman loses weight to become healthy, she becomes a sex object? Now that she is skinny she is permitted to wear a bikini that does what? Challenge obscenity laws? For what reason? To show off her body? Why? Because now she is proud of it? Now that she has lost this weight that, by societal standards, makes her fat and, therefore, ugly, she can be proud of her body. Way to go Ad Council. Thank you for perpetuating the idea that women cannot and should not be happy with themselves unless they are skinny, or, should I say, “healthy”.
Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Furl | Newsvine
There From Here 